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Program design for growing businesses

I’m a trained program experience designer with 10+ years of industry experience. And if you’re ready to expand your business with a new program or simpler systems for your existing offers, you’ve come to the right place. 

At Wit & Wire, I offer 1:1 consulting services that span all stages of program creation & expansion. And my goal is to help you earn repeatedly and reliably at scale, but without removing real human connection from your work.
Book a discovery call

Your business is at a turning point

And like past clients, you might have one of these 3 current goals:

To launch a new group program

Your expertise is in demand, but your time can only stretch so far.

You’re ready to reach more people with a group program, but you want to make sure it’s sellable, and designed to get real results. 

recommendation:

‍The 2-Day Intensive or 
The 3-Month Mentorship

To earn more from your current offer(s)

You have one or more digital products, but they aren’t earning as much as you’d like.

OR it feels like you’re “building the plane as you’re flying it” and you need help streamlining the chaos so you can breathe again

recommendation:

‍The 2-Day Intensive or 
The 3-Month Mentorship

To get clarity on your best next steps

You can feel a disconnect in your business, but you aren’t sure which ideas will actually boost your revenue (or simplify your workload). 

But you know something needs to change. 

recommendation:

The Expansion Plan

option 1

The Expansion Plan

If your revenue isn’t where you want it to be - or if you’re working overtime and can’t seem to get off the hamster wheel - then you might be torn deciding which strategies are worth your energy.

Should you launch a new offer? Refine what you already have? Get more traffic? Or is there a deeper ecosystem constraint limiting your growth that you might not have noticed?

With my data analytics background and 10+ years in the online business industry, I’ll personally take a closer look at your business to see what’s going well, what’s blocking your growth, and which 1-2 focus projects will have the biggest impact on your business growth.

Investment: $950

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What's included?

  • The Business Intake Form: First, you’ll complete a questionnaire for me to learn the essentials about your business. I’ll ask about any decisions you’ve been weighing, and I’ll ask for some key health metrics to diagnose different possible constraints that might be blocking your revenue growth or adding complexity to your workflow. 
  • The 30-Minute Analysis: After I review your Business Intake Form, we’ll meet for a 30-minute call, where I’ll dive deeper into the questions surfaced in your intake form. I might also ask for additional metrics or data points to help me deepen my diagnosis and recommendations.
  • The 90-Minute Deep Dive: Based on my analysis, I’ll put together an Expansion Plan report that outlines the main opportunities I see for growth and/or ease in your business. If you came in with a specific decision to be made or core question, I’ll provide recommendations. We’ll discuss the analysis and next steps on the call, and you’ll leave with a clear action plan. 
  • The Personalized Action Plan: You’ll leave our 90-Minute Deep Dive with a written report including my key takeaways and recommended next steps. I’ll also provide recordings and transcripts from our calls.
option 2

The 2-Day Intensive

This isn’t a coaching offer. It’s a collaborative, done-together service designed to fast-track your progress on a specific project or decision.

And it takes place over 4 total sessions (2 hours each) across 2 days (within 1 week, not necessarily back-to-back).

My goal is to help accelerate your progress by staying focused on one crucial project or initiative together.

And by the end of our Intensive, you’ll have done the same amount of work that might’ve taken 5x the amount of time to do by yourself.

Investment: $2950 (payment plan available)

Book a discovery call

Together, we could design....

  • A ready-to-launch Program Pilot, including a finished Pilot Positioning Doc - with name, pitch, price, competitive edge, and features - and a Lightweight Launch calendar, with dates, topics, and CTAs for every email or social post.
  • Better systems for your program or membership, so you can continue delivering a high-quality buyer experience without everything feeling so manual or chaotic
  • A strong Repeatable IP method, which distills your existing expertise into a repeatable system that gets results and distances you from generic competitors. This could become the backbone of a new or existing signature program, as well as the foundation for prospective speaking opportunities. 
  • An intentional Revenue Expansion plan, where we’ll pinpoint exactly where your revenue is blocked, then make a specific, focused plan to remove constraints, refine what’s working, and expand as needed
  • An evergreen sales engine for your existing signature program, which might look like a webinar, lead challenge, application, etc.
  • Something else on your mind? Book a discovery call; I'd love to hear more.
option 3

The 3-Month Mentorship

This is a 3-month consulting partnership where I’ll personally work with you to elevate your business with in-demand programs and digital products.

And it’s a good fit for experienced solo business owners who want a collaborative partner with a warm approach, an analytical perspective, and 10+ years of industry experience. 

We’ll start with a 90-Minute Business Roadmap call where we’ll get clear on your top priorities and challenges, and create a high-level plan for our work together. 

Then we’ll meet regularly so you’ll have an expert’s eye on your work and ongoing support in your corner. (You can email me for support between calls, too.)
‍

Investment: $1,495/mo x 3 months = $4485

Book a discovery call

Sample project could include...

  • Planning & launching a new signature program
  • Analyzing your current offers to see what’s working (and what needs refinement)
  • Strengthening your unique IP that makes your program not only effective, but distinct
  • Increasing your program completion rate through Adult Learning Theory techniques
  • Scaling your successful program to account for increased demand (without losing your human touch)
  • Building evergreen sales systems to sell your beloved programs year-round
  • Expanding your product ecosystem with mini offers that connect to your established signature program
  • Something else on your mind? Book a discovery call; I'd love to hear more.

Kind words from clients

Lewis Jorstad

“I don't think my business would be in the place that it's in without your guidance.

You’re very calm, you see things very clearly. You're incredibly perceptive, and having you there to show me my blind spots that were holding me back was invaluable.”

Lewis Jorstad, The Novel Smithy

Lewis Jorstad

“Melissa's knowledge and guidance was absolutely invaluable to the launch of my first course.

Before working with Melissa, I was completely green to the course world, and knew next to nothing about course platforms, email lists, funnels, and softwares.

In our 1:1 calls, Melissa helped me through each step of the process, and weighed the benefits and drawbacks of each option based on my own business and its needs.
‍
‍Thanks to her, my first ever launch generated $225k in revenue!!”

Grace Wells, Commercial Filmmaker/Content Creator

Lewis Jorstad

“I can say with absolute certainty this is the single most important investment I've made in my business.

When I started, I knew I had an idea for a course that I needed to deliver online. There were so many decisions to be made, and to be honest, I was a little bit lost. I was procrastinating. I didn't have a clear vision of how I could put something together.

And Melissa is so supportive and so helpful and with real specificity, too. She'll really give you help on the minute details or the macro level decisions that you need to make.
‍
I really feel that she sped up my delivery of the course probably four or five times faster than I would have done if I'd have tried to go it alone.
‍
I've no doubt that the course that I've now built will become the bedrock to my future business plans. I'm really looking forward to working with Melissa again!”

Tom Mills, The Procurement Protagonist

Not sure which service is right for you?

No prob. Let’s start with a free discovery call so I can learn more about your business and see if there’s a good mutual fit to work together. (No hard pitch, I promise.)

Book a discovery call

Or contact me if you'd rather start a convo via email.

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